Brand Designer (f/m/d)

Innsbruck, Austria

Innsbruck, Austria • Full-time

Cropster is the market leader in software for the specialty coffee industry. We work with farmers, exporters, importers and roasters in over 80 countries around the world to help them deliver a better cup of coffee in a sustainable way.

We’re a fast growing business that is highly focused on our customers and the benefits we can bring them through close collaboration — with a successful history of over 10 years. We also believe that work-life balance is more than a catch phrase, it is a part of our success. We encourage empowerment and taking over responsibilities. We provide our team with room to grow within our organization, to develop their interests and expertise whatever their current experience level. We are committed to building a culture of inclusion and embrace diversity in all its forms. We offer fair, competitive, and transparent pay. The range for this position is € 39K to 47K gross and we look at factors like your experience and individual qualifications to determine our offer, which includes benefits like an educational budget and an endless stream of really great coffee. We also make our best possible offer upfront—no games.

Join us and be part of a great team focused on bringing Cropster’s expanding product line to the international market.

About the role

In your role as a Brand Designer at Cropster you are part of our Smarketing (Sales & Marketing) team and you are responsible for creating and maintaining our brand and corporate visual identity. You'll work very closely with the entire Cropster community to make sure we follow good design principles and our branding is clear and consistent in everything we do and you will take care of design and branding projects for our Smarketing department as well as look after employer branding initiatives.

You will further be in charge of designing and developing video, photo, and graphic assets to support content creation and engagement across our various sales and hiring channels. You are responsible for conceptualizing, producing, shooting and editing corporate productions and for creating and developing visual storytelling across multiple platforms, using graphic design, photography and videography to excite and engage our target audiences.

What you’ll do

  • Collaborate with Smarketing team members and other stakeholders to establish a clear and concise brand an shape the evolution of Cropster's visual language as our company and products evolve.
  • Define, update and ensure a coherent visual language across products as an extension of the brand (logo's, icons, colors, typography, etc.) and collaborate with UX Design to ensure a cohesive brand experience in our products.
  • Develop visual concepts for digital campaigns, webpages, print, events, photo- and videography.
  • Create and design exciting print materials, engaging online materials and our swag items — such as t-shirts, stickers, pins, socks, etc.
  • Create video and photo galleries and other multimedia content, manage our photo stock and ensure it’s updated regularly and accessible for the team. 
  • Create cohesive and consistent brand experiences across multiple channels through the development of self-serve tools, templates and libraries, etc and thus enable others, non-designers, to create on-brand assets.
  • Demonstrate design leadership through extensive knowledge of our brand, strategic and creative execution, as well as the willingness to collaborate with and educate others; in other words be an advocate for consistent and cohesive design throughout the company.

Projects you will likely be working on

  • Support redesign of our website including landing pages for products as well as applications.
  • Develop and implement design guidelines and templates across our media channels (Social media, Advertising, etc.).
  • Conceptualize tradeshow booth design and tradeshow assets.
  • Photography and Videography like product videos, Cropster explainer video, Employer brand videos, Customer success videos, enriching our photo stock across products, etc.


We are looking for a person with

  • Fluency in brand, marketing and design principles and best practices.
  • Solid experience in Graphic design, Videography, Photography and alike.
  • Proficient use and experience of the Adobe Creative Suite - primarily Adobe Lightroom, Photoshop, InDesign, and Illustrator - as well as Premiere Pro and After Effects (later is a plus) or alike.
  • Self-motivated and team-oriented individual with the ability to drive results yet work independently.
  • Demonstrated accuracy with details and commitment to high standards of quality.
  • Effectively communicate conceptual ideas and design rationale.
  • High proficiency in written and spoken German and English.

That said, we'd be particularly delighted to hire someone with

  • Illustration / Animation experience is a plus.
  • Fluency in multiple languages.

At this point Cropster will only employ those who are legally authorized to work in Austria/the EU for this opening. For Non-EU applicants: please attach your work permit to your application. 

Why you might want to work with us

  • We're small, so there are no layers of bureaucracy to work through.
  • You can have a huge impact here.
  • We care about our people as much as we care about our customers. Work life balance is not only a catchphrase for us and flex time and home office are a given.
  • Feedback equals growth for us. Welcoming and sharing insights help us grow personally and professionally.
  • People working in the coffee industry are passionate, open, inspiring and just pure joy to work with. There are not many industries that can claim that.
  • Purpose. Our ❤ beats for coffee and its industry—from producer to barista—and our work has a lasting impact on it.
  • We have a deep appreciation for a good cup of coffee and don’t get through the day without (at least) one.

Why you might not want to work with us

  • We’re small, we don't have processes for everything. If you need 100% structure and prefer micromanagement, we won't make you happy.
  • We grow and move at a steady pace and still learn new things as we go. If you’re reluctant to change and like things the way they are, we’re probably not a perfect match.
  • If the things mentioned in the why you might want to work with us section aren’t for you.