Learn - Webinars Podcasts   -   Webinar   -   Origin   -   Supply chain

Algrano/Cropster Series 2: New Approaches to Storytelling for Coffee Producers

Storytelling is baked into specialty coffee and stories are one of our industry’s raw materials. They are first developed in producing countries and, like green beans, transformed by roasters to capture the attention of coffee drinkers all over the globe. To learn about storytelling in coffee, watch the second episode of a joint webinar series from Algrano and Cropster.


02:45 Why Storytelling? What are some of the opportunities and challenges of storytelling?

10:30 From the producer perspective, Diego Robelo explains how storytelling improved the brand image of Aquiares and their farm.

29:15 James explains how the use of Cropster and other digital tools can enhance the way those in origin can tell their stories.

35:00 Philipp discusses the target audience and the structure of storytelling.

Plus de nouvelles

Roastery   -   Commerce / Selling   -   Cafe   -  

Ensuring Quality at Wholesale Accounts

Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…

En lire plus
New releases

Drum speed control for Besca Roasting Machines

We are excited to announce our latest release with Besca. Besca roasting machine users now have the added benefit of controlling drum speed via Cropster Roasting Intelligence.

En lire plus
Origin   -   Roastery   -   Quality Control / Cupping   -  

Lot Evaluation, Sample Types & Sample Groups

Roasters, along with coffee labs, importers, exporters, and producers all have occasions where they evaluate multiple samples of the same coffee lot. Cropster Sample Groups make it easy to keep track…

En lire plus

Join our newsletter

and learn more about solutions for