Learn - Webinars Podcasts   -   Webinar   -   Origin   -   Supply chain

Algrano/Cropster Series 2: New Approaches to Storytelling for Coffee Producers

Storytelling is baked into specialty coffee and stories are one of our industry’s raw materials. They are first developed in producing countries and, like green beans, transformed by roasters to capture the attention of coffee drinkers all over the globe. To learn about storytelling in coffee, watch the second episode of a joint webinar series from Algrano and Cropster.


02:45 Why Storytelling? What are some of the opportunities and challenges of storytelling?

10:30 From the producer perspective, Diego Robelo explains how storytelling improved the brand image of Aquiares and their farm.

29:15 James explains how the use of Cropster and other digital tools can enhance the way those in origin can tell their stories.

35:00 Philipp discusses the target audience and the structure of storytelling.

Plus de nouvelles

Roastery   -   Languages   -   Blog posts

A Roaster's Guide to Preventative Machine Maintenance

Preventative maintenance is a non-negotiable for coffee roasters, but for many, it is pure overwhelm. To lend you some practical help in this, we teamed up with Liz Bishop, roast technician…

En lire plus
Roastery   -   Commerce / Selling   -   Cafe   -  

Ensuring Quality at Wholesale Accounts

Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…

En lire plus
Origin   -   Roastery   -   Blog posts   -   Announcements   -   Events

2023 World Coffee Roasting Championship

Twenty national champions battled for three days in Taipei, Taiwan to decide who takes the prestigious title of World Coffee Roasting Champion of 2023. We are excited to share the winning roast curves…

En lire plus

Join our newsletter

and learn more about solutions for