Announcements

Marcus Young joins Cropster as Demand Generation Manager

We’re thrilled to announce that Marcus Young has joined us as Demand Generation Manager for Education, Content and Event Creation at Cropster!

He'll be working with partners, customers and coffee experts worldwide to help us expand and grow coffee expertise across Cropster and the industry as a part of our mission to deliver better, fairer and more sustainable coffee for everyone. You can read the press release below.

Sacramento, CA, USA - Marcus Young has spent nearly twenty years in coffee. He is motivated to create sustainable economic opportunities throughout the coffee supply chain. Marcus spent the last five years running Boot Coffee Campus as a trainer, director, and consultant, teaching nearly 300 roasters and cuppers each year. He has consulted with roasters, retailers, and coffee producers to grow their businesses through continuing coffee education and experimentation, customer engagement, and coffee-centric events. He is a certified Q Grader and Authorized SCA Trainer.

Marcus’ extensive experience includes work as a trader, buyer, roaster, and barista. As the Director of Business Operations for Sustainable Harvest Coffee Importers, he helped to build a successful roasting business in Rwanda and worked on behalf of farmers and cooperatives on quality control and market access initiatives. Marcus also co-founded Central City Coffee, a social enterprise coffee company providing employment and on-the-job training for employees who were previously homeless. Marcus has been a head judge for the U.S. Barista Competition, has overseen the U.S. Cup Tasters Championship, and now produces natural wine by applying his interest in sensory analysis.

I am excited to help people expand their knowledge of coffee and how technology can help them regardless of their role in the specialty coffee industry. I have personally worked with Cropster’s solutions in a variety of roles. I look forward to showcasing the value of Cropster’s tools that seamlessly integrate quality steps from lot separation on farms through recipe sharing in cafes (and everything in between). I’m especially excited about Cropster’s latest Commerce integration for web stores. Pulling order and inventory management, roasting insight, and quality control together into one place gives roasters more tools to build successful, efficient, and sustainable companies.
Marcus Young

"The depth and breadth of Marcus’ experience across coffee from farms in Africa through roasteries and cafes in the US, make him a unique fit for Cropster. His well established talents for sharing his experience and expertise with people across the industry are exactly what we need, as we strive to provide more resources to our customers and the specialty industry." says Norbert Niederhauser, CEO of Cropster Inc. "His experience will help Cropster, it’s customers, partners and friends expand and grow their knowledge and appreciation of great coffee."

About Cropster

Cropster connects people from origin through roasteries and cafes in over 100 countries. Cropster helps people manage farms, roasteries, labs, cafes and online shops daily. Producers, exporters, importers, buyers, roasters, cafe owners and baristas use Cropster daily to ensure their customers get the very best from their specialty coffees.

(more information: marketing@cropster.com)

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Roastery   -   Commerce / Selling   -   Cafe   -  

도매 거래처에서 품질 확보하기

도매 커피 로스팅 사업을 운영하는 것은 생각보다 더 복잡합니다. 소싱, 로스팅, 품질 관리에 대한 복잡성을 차치하더라도 고객에게 단순히 상품을 제공하는 것보다 도매를 하려면 더 많은 것이 필요합니다. 계정에 적합한 서비스와 지원을 제공해 계정이 효과적으로 여러분의 브랜드(또한 자사 브랜드!)를 표현할 수 있도록 하는 것은 여러분의 사업과 브랜드의 성공에…

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Release

레시피 범위 정의<

레시피 관리는 모든 성공한 커피 사업에 필수적인 부분입니다. 카페에서 레시피는 여러 위치의 여러 사람이 관리할 수 있습니다(예: 주인 및 관리자, 바리스타 트레이너 또는 중앙 집중식 실험실 또는 로스터리에서). 이를 염두에 두고, 카페에서의 레시피 관리를 살펴봅시다.

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Origin   -   Roastery   -   Quality Control / Cupping   -  

로트 평가, 샘플 유형 및 샘플 그룹

로스터, 커피 연구소, 수입업체, 수출업체, 생산업체 모두 샘플 커피 로트의 여러 샘플을 평가할 때가 있습니다. Cropster Sample Groups은 샘플을 계속 추적하기 쉽게 합니다.

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