Learn - Webinars Podcasts   -   Webinar

Wholesale Success for Coffee Roasters

Having multiple sales channels for your coffee is essential. Finding your market, establishing successful sales strategies, and developing efficient workflows are key to building a wholesale program from scratch.


Watch Cropster's Commerce Sales Manager Kelsey Maher, Matthew Orchard from the UK's PLOT Roasting, and Scott Conary from Carrboro Coffee Roasters in the US for a discussion about steps to creating your wholesale program.


To learn more about Wholesale Success for Coffee Roasters, read our Part 1 and Part 2 of our series "Launching and Boosting Your Wholesale Program."

03:24 The motives and practicalities of beginning a wholesale program as a roaster.

10:20 Building relationships is a fundamental part of building and sustaining a successful wholesale program.

14:40 Trade shows as an avenue or potential for certain types of business to reach new customers.

16:43 Differentiating and considering your wholesale and retail offerings.

27:54 How to decide which services to offer and to not offer as part of your wholesale program.

29:16 Understanding the costs and tools necessary to get a wholesale program started.

41:32 Where does Cropster Commerce fit into building a wholesale program?

More news

Roastery   -   Languages   -   Blog posts

A Roaster's Guide to Preventative Machine Maintenance

Preventative maintenance is a non-negotiable for coffee roasters, but for many, it is pure overwhelm. To lend you some practical help in this, we teamed up with Liz Bishop, roast technician…

Read more
Origin   -   Roastery   -   Blog posts   -   Announcements   -   Events

2023 World Coffee Roasting Championship

Twenty national champions battled for three days in Taipei, Taiwan to decide who takes the prestigious title of World Coffee Roasting Champion of 2023. We are excited to share the winning roast curves…

Read more
Roastery   -   Commerce / Selling   -   Cafe   -  

Ensuring Quality at Wholesale Accounts

Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…

Read more

Join our newsletter

and learn more about solutions for