Presented by Cropster

Listen and learn with the
Coffee & Technology podcast

Norbert Niederhauser and Nick Castellano bring you the 'Coffee and Technology' Podcast sponsored by Cropster. Norbert is a Cropster co-founder and brings a wealth of knowledge on coffee, the coffee industry, and the technology it uses daily. Nick is a digital marketer with a love of coffee and experience at origin and in cafes. Both are passionate about humanizing technology for all coffee professionals from producers to baristas and everyone in between. They want to make technology accessible for everyone, so everyone can realize the benefits it can bring!

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Check out our previous episodes:

Episode 10 - George Howell on Freezing Coffee and Industry Development

Guest: George Howell

George is the founder of New England-based George Howell Coffee. George is a true pioneer of the specialty coffee movement and has been at the forefront of every major industry shift, including his founding of the Cup of Excellence. George has also been an industry leader in freezing coffee.

What it's all about: It's a pleasure to learn more about George's story in specialty coffee and how his progressive outlook on the industry has had a positive impact on what we know as specialty coffee. He also lays a clear understanding on the benefits of freezing coffee and what the future holds for freezing coffee.

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Episode 9 - Albert Scalla on Market Volatility and Brazil's Frosts

Guest: Albert Scalla

Albert is a Senior Vice President of Trading at StoneX. Stone X is a financial services company and is among one of the largest commission commodity houses in the world. Albert’s expertise spans across commodity brokerage in the commodity futures markets.

What it's all about: Albert brings a wealth of financial knowledge into the coffee industry and has spent a lot of time educating coffee professionals around the world on futures trading and hedging in coffee. Enjoy as Albert gives an in-depth and easy to digest discussion on market volatility and the recent market affects from Brazil’s frosts.

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Episode 8 - Company Culture in the Coffee and Technology Sectors

What it's all about: In the 21st century, company culture and work/life balance are front and center of the coffee and tech sectors. And now with remote work and other life changes because of the covid-19 pandemic, the way we approach and navigate our work environment is important now more than ever. Nick and Norbert discuss what it means to have a healthy company culture and what it takes for businesses/leaders to strengthen and define their company culture. Who knows, we might even discuss shorter work weeks. Grab a coffee and sit with your team as we discuss the most humane parts of a company’s culture in the coffee and tech industries!

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Episode 7 - Marcus Young on Coffee Education and Tech

Guest: Marcus Young

Marcus Young is the Demand Generation Manager at Cropster where develops content, events, and educational programs. He is a certified Q-Grader, an authorized SCA trainer, and has over 15 years of industry experience. During his time with Sustainable Harvest, he was based in Rwanda sourcing E. African coffees and developing a market for coffee in Rwanda. Marcus brings a wealth of knowledge and experience to this episode.

What it's all about: With Marcus' extensive experience, he will give us insights into what coffee education means and how tech has played a significant role in accelerating the learning process in the specialty coffee industry. His anecdotes from his career in coffee give some great insight to how far the industry has come but also the work that still needs to be done.

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Episode 6 - QR Codes for the Future

What it's all about: QR codes have been around for quite some time and still have more potential for real-life application, especially in the coffee industry. Norbert and Nick give a brief history on QR codes, where they are today, and where they will be in the future. They'll also apply this understanding and explore the role of QR codes in the specialty coffee industry.

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Episode 5 - Geoff Watts of Intelligentsia on the Economics of Coffee

Guest: Geoff Watts

Geoff Watts is a pioneer and an early adopter of the specialty coffee movement. With over 25 years of industry experience as a barista, roaster, Q-grader, green coffee buyer, and educator, Geoff is the father of what we know as the Direct Trade model. Throughout his career he has served on the boards of the Coffee Roasters Guild (Chairman), the Alliance for Coffee Excellence (Chairman), and now works on different sustainability and transparency projects, such as the Specialty Coffee Transaction Guide.

What it's all about: We'll discuss the social implications of a value chain and how technology can make the value chain more sustainable and transparent along with the various issues of the current trading model that uses the C-Price. While we discuss the effects on origin, we also discuss the industry's impact on the other side of the supply chain for baristas and consumers, particularly how these areas of the value chain can be vehicles for change, as well. Enjoy the listen!

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Episode 4 - The Network: Connecting Both Ends of the Supply Chain w/ Tech

What it's all about: In this episode of the Coffee and Technology Podcast, Nick and Norbert discuss the idea of the network in coffee and how tech can effectively connect those networks from seed to cup. Norbert tells us that this idea was always at the forefront of Cropster's vision and explains why this holistic idea is extremely important for the future of sustainable coffee trading. As part of the digitalization of the coffee industry, Nick and Norbert also discuss the impact not only has on the entire supply chain but also individually discuss each individual part of the supply chain.

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Episode 3 - Ricardo Pereira of Ally Coffee on Traceability

Guest: Ricardo Pereira

Ricardo is the current Chief Operations Officer (COO) at Ally Coffee. Ricardo has a background in supply chain management and brings over 10 years of experience working in the specialty coffee industry as a green coffee importer and Q-grader. Ricardo is an advocate for a more transparent, sustainable, and traceable industry to empower producers in origin.

What it's all about:
In this episode, we speak with our first guest, Ricardo Pereira, who is the COO at Ally Coffee. Ally Coffee is a green coffee company connecting roasters with specialty coffees sourced through sustainable partnerships. We talk about Traceability from the importer’s perspective and discuss how technology plays a role in that part of the supply chain. Ricardo also touches on how Cropster's solutions help importers track and organize their samples and coffees.

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Episode 2 - Tech Empowerment in Coffee

What it's all about:
In this episode, we discuss how technology can empower the coffee industry along with insights Norbert gained from introducing Cropster tech to coffee professionals in Colombia. Cropster has grown from a producer solution to a cloud based solution from origin to cafe since those days. Norbert brings insight and a deep knowledge of what we can achieve for the future.

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Episode 1 - Who is Cropster?

What it's all about:

In our first episode, we introduce Nick and Norbert as well as discuss Cropster’s origins from its founding in Colombia in 2009 to becoming a tech leader in coffee. Cropster has grown from a producer only solution to a complete supply chain solution designed around producers, import/exporters, roasteries and cafes. Norbert brings an insightful and deep knowledge of where these businesses are heading.

Listen on:
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