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Wholesale Success for Coffee Roasters

Having multiple sales channels for your coffee is essential. Finding your market, establishing successful sales strategies, and developing efficient workflows are key to building a wholesale program from scratch.


Watch Cropster's Commerce Sales Manager Kelsey Maher, Matthew Orchard from the UK's PLOT Roasting, and Scott Conary from Carrboro Coffee Roasters in the US for a discussion about steps to creating your wholesale program.


To learn more about Wholesale Success for Coffee Roasters, read our Part 1 and Part 2 of our series "Launching and Boosting Your Wholesale Program."

03:24 The motives and practicalities of beginning a wholesale program as a roaster.

10:20 Building relationships is a fundamental part of building and sustaining a successful wholesale program.

14:40 Trade shows as an avenue or potential for certain types of business to reach new customers.

16:43 Differentiating and considering your wholesale and retail offerings.

27:54 How to decide which services to offer and to not offer as part of your wholesale program.

29:16 Understanding the costs and tools necessary to get a wholesale program started.

41:32 Where does Cropster Commerce fit into building a wholesale program?


Roastery   -   Commerce / Selling   -   Cafe   -  

Ensuring Quality at Wholesale Accounts

Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…

New releases

Drum speed control for Besca Roasting Machines

We are excited to announce our latest release with Besca. Besca roasting machine users now have the added benefit of controlling drum speed via Cropster Roasting Intelligence.

Origin   -   Roastery   -   Quality Control / Cupping   -  

Lot Evaluation, Sample Types & Sample Groups

Roasters, along with coffee labs, importers, exporters, and producers all have occasions where they evaluate multiple samples of the same coffee lot. Cropster Sample Groups make it easy to keep track…


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