What it's all about: Sasa focuses on coaching up-and-coming barista champions and consulting various producers worldwide on best practice to maximize quality. Like most of the coffee world, Sasa is continuously on a quest to search for the perfect cup of coffee. Sasa discusses his journey from Handball Olympics to the WBC, the challenges and opportunities with coaching up-and-coming baristas, and how technology has enabled the way he enhances coffee quality from producers to cafes.
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Episode 21 - Sasa Sestic on the Road to the WBC and Impact
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Ensuring Quality at Wholesale Accounts
Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…
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A Roaster's Guide to Preventative Machine Maintenance
Preventative maintenance is a non-negotiable for coffee roasters, but for many, it is pure overwhelm. To lend you some practical help in this, we teamed up with Liz Bishop, roast technician…
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2023 World Coffee Roasting Championship
Twenty national champions battled for three days in Taipei, Taiwan to decide who takes the prestigious title of World Coffee Roasting Champion of 2023. We are excited to share the winning roast curves…