Watch Cropster's eCommerce Sales Manager Kelsey Maher, Matthew Orchard from the UK's PLOT Roasting, and Scott Conary from Carrboro Coffee Roasters in the US for a discussion about steps to creating your wholesale program.
To learn more about Wholesale Success for Coffee Roasters, read our Part 1 and Part 2 of our series "Launching and Boosting Your Wholesale Program."
03:24 The motives and practicalities of beginning a wholesale program as a roaster.
10:20 Building relationships is a fundamental part of building and sustaining a successful wholesale program.
14:40 Trade shows as an avenue or potential for certain types of business to reach new customers.
16:43 Differentiating and considering your wholesale and retail offerings.
27:54 How to decide which services to offer and to not offer as part of your wholesale program.
29:16 Understanding the costs and tools necessary to get a wholesale program started.
41:32 Where does Cropster eCommerce fit into building a wholesale program?