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Algrano/Cropster Series 1: Simplifying Direct Sourcing

Together with Algrano, we spoke with Hannes Fendrich of Coffee Circle to learn about the challenges, opportunities, and philosophies of direct sourcing from the roaster's perspective. With Hannes, Marcus Young of Cropster and Luiza Furquim of Algrano discuss how technology can improve direct sourcing through traceability, roaster / producer match making, simplified logistics, and transparently sharing quality reports. Hannes shared how his solutions from Cropster and Algrano simplify direct sourcing.

If you weren't able to attend, you can watch the recording below!

00:05:31 Differentiating the terms Direct Trade and Direct Sourcing in the coffee industry.

00:10:42 With technology like Cropster and Algrano, everyone has the tools to do what they do best. Roasters focus on relationships and sourcing, others on their expertise in the supply chain.

00:13:10 Understanding Hannes and Coffee Circle's sourcing philosophy and how Cropster and Algrano help them remain committed to their sourcing practices.

00:17:41 A look into how Algrano can simplify their direct sourcing practices through strategic planning and communication from quality to logistics across the entire coffee supply chain.

00:27:52 Cropster as a tool to manage coffee inventories from sourcing to production roasting to coffee sales.

00:32:00 What is the role of technology, such as Cropster and Algrano, in elevating what transparency looks like in direct sourcing, pricing, and logistics?

00:44:28 Understanding how Cropster and Algrano are tools to tie direct sourcing strategies to your inventory, operations, and quality.

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