New releases

New Release: Cropster releases hands-free brew tracking with partner La Marzocco

Cropster’s product for brew consistency management in cafes, Cropster Cafe, now facilitates automatically capturing brew data from La Marzocco’s IoT ready (internet connectable) espresso machines.

 

While many modern espresso machines record basic brew and machine health, few have the built-in internet connectivity that is required to make this data actionable in a wider cafe business context. It remains a challenge to present key data points in a structured way that achieves a long-desired goal of cafe owners and managers: understanding brew quality and consistency across cafe locations.

Austria-based coffee software experts Cropster and espresso machinery experts La Marzocco, out of Florence, Italy, recognized this shortcoming and teamed up to build a plug and play interface that automatically captures key brewing parameters from IoT ready models Linea PB, GB5, KB90, and more models to be introduced.

“La Marzocco is leading the pack with espresso machines that are shipped with smart IoT technology. Cropster has over a decade of experience integrating coffee equipment data into management software for coffee businesses. Our customers communicated the desire to leverage brew data in their business and we knew we could provide an elegant solution for them,” says Isabelle Verschraegen, product manager for Cropster Cafe.

La Marzocco’s models collect brew time, brew water volume, temperature and, in models, the brew yield, among other data points. Via a built-in or retrofit gateway, connected Cropster Cafe accounts capture this brew data across multiple machines and locations in real-time. 

By associating brew buttons to recipes, Cropster Cafe aggregates all captured data to generate reports on machine usage and brew consistency, by machine, by location, and by brew parameters. With no manual intervention, this makes it easy for cafe managers, trainers and bar staff to act on newly revealed facts.

null

Until now, baristas, trainers and managers often only exchanged information about brew quality and consistency via anecdotes, personal visits, and ad hoc sampling. Clearly, a time-consuming task that produces an incomplete picture. “Understanding brew consistency across locations, teams and equipment is an enormous challenge for cafe owners as they strive to maintain a consistent customer experience while minimizing variable costs,” says Isabelle Verschraegen. “Busy baristas clearly should not focus on creating manual brew logs but on making delicious beverages and providing a great customer experience”.

Cropster Cafe’s integration to La Marzocco’s models unlocks this black box:
Cropster Cafe captures brew facts at the push of a button on a connectable La Marzocco machine. The generated reports visualize location performance, brew consistency by the parameter, production growth, and show machine usage to schedule preventive machine maintenance. Based on these insights, it is quick and easy to identify needed recipe updates, issues related to coffee freshness, machine maintenance, and opportunities for staff training. A seamless integration to Cropster’s suite for roasters even allows baristas to review roast profiles and dates to dial in and update recipes based on it, and for roasters to track a coffee’s performance once it leaves the roastery.

New GB5 X/S models and Linea PBs and KB90s manufactured at the time of this writing are natively connectable to Cropster Cafe. Older generations of the same models will require a simple, inexpensive gateway retrofit to facilitate the connection. Retrofit kits are available through La Marzocco branch offices and distributors worldwide. 

Having witnessed Cropster’s success in developing coffee roasting, La Marzocco has been eager to welcome Cropster to be the first third-party service provider for their new Pro-App. “Cropster has proven their ability to innovate and add value to coffee roasters worldwide with “Cropster Roast” software. Given their track record, partnering to be the launch partner of Cropster Café for La Marzocco internet connected machines was a simple decision.” says Scott Guglielmino Senior Product Manager of La Marzocco.

About Cropster
Cropster connects people from origin through roasteries and cafes in over 100 countries. Cropster helps people manage farms, roasteries, labs, cafes and online shops. Producers, exporters, importers, buyers, roasters, cafe owners, and baristas use Cropster daily to ensure their customers get the very best from their specialty coffees.
(more information: marketing@cropster.com)

About LaMarzocco
Named for the symbol of Florence, Italy- the seated lion- La Marzocco has been the leader in espresso machine innovations since 1927. For over 90 years, each La Marzocco espresso machine has been assembled by hand in Florence, Italy, and today La Marzocco espresso machines can be found in the finest cafes and restaurants around the world. www.lamarzocco.com @lamarzocco       
(more information marketing@lamarzocco.com)    

새 소식 더 보기

Roastery   -   Blog

Kaffee Panel 연재 - 2부: Carsten Wolters

Roestbar의 Carsten Wolters는 세척한 과테말라 핀카 비스카야 커피를 로스팅합니다. Kaffee Panel 연재의 두 번째 글에서는 독일 뮌스터에 있는 Roestbar의 Carsten Wolters를 소개합니다.

더 읽기
Roastery   -   Quality Control / Cupping   -   Blog

Kaffee Panel 연재 - 1부: Philip Weller

연초에 우리는 4명의 숙련된 로스터를 웨비나에 초대하여 그들이 Kaffee Panel 대회에서 어떻게 최고의 자리를 차지했는지에 대해 알아보았습니다. 이를 위해 로스팅 프로파일을 분석하고 그들이 사용한 고유한 방법에 대한 의견을 나누었습니다.

더 읽기
Cafe   -   Blog

순조로운 다이얼링

다이얼링이란 맛있는 에스프레소를 만들고, 품질 표준을 충족하며, 고객이 더 많이 찾도록 하는 데 있어 제일 중요한 작업입니다. 최고의 커피를 얻을 수 있도록 장비로 브루 매개변수를 완벽하게 조정하는 것 외에는 아무것도 필요하지 않습니다. 말처럼 쉽지 않다는 것은 알고 있습니다. 또한 여러분을 비롯하여 여러분과 함께 일하는 사람들을 위해 이 작업을 더…

더 읽기

뉴스레터를 구독해보세요.

다음의 업계 종사자를 의한 솔루션에 대한 더 자세한 내용을 확인해보세요.

Here should be a form, apparently your browser blocks our forms.

Do you use an adblocker? If so, please try turning it off and reload this page.