Learn - Webinars Podcasts   -   Podcast

Episode 5 - Geoff Watts of Intelligentsia on the Economics of Coffee

Geoff Watts is a pioneer and an early adopter of the specialty coffee movement. With over 25 years of industry experience as a barista, roaster, Q-grader, green coffee buyer, and educator, Geoff is the father of what we know as the Direct Trade model. Throughout his career, he has served on the boards of the Coffee Roasters Guild (Chairman), the Alliance for Coffee Excellence (Chairman), and now works on different sustainability and transparency projects, such as the Specialty Coffee Transaction Guide.

What it's all about: We'll discuss the social implications of a value chain and how technology can make the value chain more sustainable and transparent, along with the various issues of the current trading model that uses the C-Price. While we discuss the effects on origin, we also discuss the industry's impact on the other side of the supply chain for baristas and consumers, particularly how these areas of the value chain can be vehicles for change, as well. Enjoy the listen!

More news

Roastery   -   Languages   -   Blog posts

A Roaster's Guide to Preventative Machine Maintenance

Preventative maintenance is a non-negotiable for coffee roasters, but for many, it is pure overwhelm. To lend you some practical help in this, we teamed up with Liz Bishop, roast technician…

Read more
Roastery   -   Commerce / Selling   -   Cafe   -  

Ensuring Quality at Wholesale Accounts

Operating a wholesale coffee roasting business is more involved than one might think. Even putting aside the complexity of sourcing, roasting, and quality control; there’s a lot more to wholesale than…

Read more
Origin   -   Roastery   -   Blog posts   -   Announcements   -   Events

2023 World Coffee Roasting Championship

Twenty national champions battled for three days in Taipei, Taiwan to decide who takes the prestigious title of World Coffee Roasting Champion of 2023. We are excited to share the winning roast curves…

Read more

Join our newsletter

and learn more about solutions for