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Episode 32 - Long Beach Coffee Club on Consumer Approachability

Matthew Torres is the Founder of Long Beach Coffee Club, a coffee community based in and around the Long Beach/Los Angeles-urban area. Matthew’s social media growth in the local coffee community has grown substantially and we discuss what that means to him and what kind of responsibility that holds for himself. We also discuss ways to continue connecting consumers with the rest of the supply chain.

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Roastery   -   Blog posts

Production Consistency

Your customer’s coffee habits are deeply ritualized, and many coffee consumers rely on a predictable cup of coffee as an essential part of their day. Consistency is key for coffee roasters, and…

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Roastery   -   Quality Control / Cupping   -   Blog posts

Green Grading Coffee

Green coffee buying is an essential job at any coffee roasting company. The quality of your coffee and the taste aesthetic of your company all begin with the coffees you source. In making green coffee…

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Cafe   -   Blog posts

Extracting the perfect brew for each roast

Coffee extraction is the most sought-after quantifiable parameter when defining brew recipes. Grind size, density, water temperature, pressure, turbulence, water quality and chemical makeup, and brew…

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