What It Takes to Grow a Coffee Business, from Someone Who Teaches It

Miranda Caldwell has seen coffee businesses from every side: as a COO, as a green buyer, and now as the founder of The Coffee MBA, where she gives coffee professionals the business grounding the industry rarely teaches. She presented at the Re:co Symposium in 2023 and brings a rare mix of strategy and hands-on operational knowledge.

In this 51-minute conversation with Kelsey and Norbert, she covers strategic planning, product innovation and marketing, and why growth in coffee depends on operational discipline as much as great product.

In this episode you will hear:

• How to plan growth deliberately instead of reacting to it
• Where product innovation pays off, and where it distracts
• What operational excellence means for small and medium coffee businesses
• Why business skills are the gap in most coffee careers